Wella Koleston Perfect Me+ Rich Naturals Permanent Hair Colour Cream, No. 5/1 Light Brown Ash, 60 ml

This product is fantastic, I was a hair stylist for years and In my opinion this product is one of the best on the market. It covers grey extremely well when used with 6% developer. One thing I think it’s important to know is that the colour description is very misleading. This is NOT light brown this is a very dark ash brown great if your hair is prone to warm tones like my own.

I have been using these for years. Better than most products.

Great line from Wella

I have alot of allergies but this is ideal and far better than ones hairdressers have used previously on my head. Love the colour and doesn't make my hair turn ginger at the roots. Will purchase again and again.

Good quality

Bought this for my teenage daughter who wanted her hair colouring from her dark blonde to dark. She’d had a temporary put on at hairdressers to see how she liked it. The colours came out Lovley but a bit patchy in a few places. Because of the thickness and length of her hair. I used two full tubes and when you think it is diluted 1:1 so in my mind I thought that was going to be plenty! When roots need doing it wont be bad though as will only have roots and then a refresher for ends.

I liked it compare to other permanent hair colours. It’s finish is very natural and it lasts more then any other colour I’ve tried in the past. Will definitely recommend it.Price wise a little expensive but still I am gonna buy in future because don’t have any other option better than this one to be honest :)

PLEASE DO NOT BUY THIS PRODUCT, AMAZON IS REVIEWING THIS.This product ruined my hair and it's condition, I was bleach blonde wanting light ashe brown and its sent my hair a muddy disgusting brown.The swatch is the color that wellas website shows, this did not turn out that color. It also isn't sold by wella which is odd.I'll attach a before and after of my hair now I have to pay £100+ to get this fixed so my hair doesn't break MORE.Ive used wella before and never had an allergic reaction here with this product I did.