365 by Whole Foods MarketInstant Coffee, Dark Roast, 3.5 Ounce

The media could not be loaded. I’ve been on an instant coffee kick the last few weeks, trying various brands of instant coffee. This Whole Foods 365 brand compared with the other instant coffees I’ve tried (4 others, plus the Starbucks instant coffee), is very, very good. I prefer a dark roast, but for a medium roast it has a lot of depth and flavor to it. It also doesn’t have that instant-coffee taste or smell like other instant coffees, no bitter taste and then acidic. None of that. This one is easy to drink, smooth, and tastes and smells just like.a.regular.cup.of.coffee. You would never know it was instant coffee. I haven’t tried dissolving the grounds in cold water, but given how FAST the granules dissolve when adding hot water, I have to assume the granules dissolve as fast it’s cool/cold water. (The label states that it can be used for both). If you’re looking for a very good instant coffee, this is it. For the images posted, I used one teaspoon of the coffee.

strong and delicious

Subtle flavor but a good value for what you pay. If you are new to instant coffee, I would recommend. Love that it is organic. Quality is good but I have found better for a couple dollar more. Smells great and def has enough caffeine to wake you up in the morning.

Robust and Delicious! The last time I had instant coffee, it was bitter and uninviting. Í didn't think I would ever by instant again. I don't know why I purchased it, but I'm glad I did. It's different from any instant coffee I've ever tasted. I must have drank about three cups before stopping. Very fresh, the aroma is great. Just as good as regular brewed..and better than some of the brewed.

Surprisingly good coffee taste without being acidic or bitter.

I guess it's better than nothing but man this coffee isn't good. I usually get freeze dried Maxim coffee but it's taking awhile to get here. Maxim isn't perfect but it's pretty good. I don't have the will to make pourover coffee anymore and Maxim is good enough. I use quite a bit per ounce of liquid because I make a fake mocha with it and I want the coffee flavor to predominate over the chocolate sauce. This coffee has an acrid/bitter flavor to it. It's not for me. I think I can reduce the acrid flavor by using less coffee but that will also reduce the rest of the flavor which isn't what I want.This coffee costs more per ounce than Maxim as well. I like this jar though. I use a pop top glass jar for my instant coffee but it's not big enough to fit the whole bag of Maxim in it. I guess I can put the rest in this jar now lolAlso the directions on this are strange. For iced coffee it says to put one heaping teaspoon in a glass and fill the glass. Any glass?! An 8 ounce glass?? What lol

I like this coffee. It's versatile and blends well with other creamers.

I’m a fan of freeze dried instant coffee. It’s what I always had when I lived in the UK. I have tried various brands. This one is good. It’s medium strength.