by Amazon Strong White Flour, 1.5kg, Perfect for bread

Value for money,Have used to make many different tasty cakes. Will buy again

No weird taste, a very fresh and amazing content Taste:Fresh

As an avid home baker, I recently tried by Amazon Strong White Flour, 1.5kg, and I’m impressed with its performance for bread making. Marketed as ideal for crafting loaves, rolls, and other baked goods, this flour delivers consistent results at a budget-friendly price. Here’s my in-depth take on why this product is a solid choice for both novice and experienced bakers.Packaging and Delivery: The flour arrived in a sturdy, recyclable paper bag, well-sealed to ensure freshness. The 1.5kg size is convenient for regular bakers, fitting easily into pantry storage. Delivery was prompt, and the packaging held up well during transit. I appreciated the clear labelling, which includes allergen information (contains wheat gluten and may not be suitable for soya allergy sufferers due to manufacturing methods).Quality and Performance: This strong white flour, fortified with wheat flour, calcium carbonate, iron, niacin, thiamin, and wheat gluten, is designed for bread making, and it performs admirably. Its high protein content (though not explicitly stated, typical for strong white flour at around 11-13%) ensures good gluten development, resulting in a well-risen, airy loaf with a nice crumb structure. I tested it in both hand-kneaded sourdough and bread machine recipes, and it produced a light, crusty loaf with a subtle, clean wheat flavour. The dough was easy to work with, holding its shape well during proofing and baking. Compared to pricier brands like Marriage’s or Doves Farm, it holds its own, though it may lack the nuanced flavour of artisan flours.Value for Money: One of the standout features of this flour is its affordability. Priced competitively (often around £1-£2 for 1.5kg, based on similar Amazon own-brand products), it’s a fantastic option for those baking regularly without wanting to splurge on premium brands. The 1.5kg bag is enough for multiple loaves, making it cost-effective for families or frequent bakers. For the price, the quality is surprisingly high, offering great value for everyday baking.Versatility: Beyond traditional white bread, I used this flour for pizza dough and flatbreads, and it performed well in both. The dough for pizza was chewy yet crisp, while flatbreads were soft and pliable. It’s also suitable for rolls, focaccia, or even as a base for enriched doughs like cinnamon buns, though for sweeter recipes, you might need to adjust liquid ratios due to its strong gluten content. Its versatility makes it a pantry essential for various baking projects.Sustainability and Sourcing: While the product page doesn’t highlight specific sustainability credentials, the flour is produced by Amazon EU Sarl, with manufacturing details suggesting European sourcing. I’d love to see more transparency about wheat origins or certifications like organic or Rainforest Alliance, as seen with brands like Doves Farm. However, the recyclable paper packaging is a step in the right direction for eco-conscious bakers.Minor Considerations: The flour works wonderfully, but the lack of detailed nutritional or protein content information on the packaging might frustrate bakers who prefer precise specs for their recipes. Additionally, the paper bag, while recyclable, isn’t resealable, so transferring to an airtight container is recommended to maintain freshness. Those seeking organic or unbleached flour might want to look elsewhere, as this is a standard fortified flour.Final Thoughts: by Amazon Strong White Flour, 1.5kg is a reliable, budget-friendly choice for home bakers who want consistent results without the premium price tag. It delivers well-risen, flavourful bread with a good texture, making it ideal for everything from sourdough to pizza. While it may not have the artisan pedigree of higher-end flours, its performance and value make it a go-to for everyday baking. I’ll definitely keep this in my pantry for my next loaf! Highly recommended for anyone looking to bake quality bread on a budget.

There’s not much to say about flour. It is good quality stuff and it’s always nice to add to my cooking where needed. It’s decent value for money and having it delivered means I don’t have to carry it home.

Uses multiple times now for homemade baking. Just as good as what you can get from the supermarket at the same price but you get it delivered it's super convenient.Taste:Works amazingly in my baking

It’s flour, nothing wrong with it, and cheapest I can find. Add 1tsp baking powder per 100g flour, self raising flour obtained. Why waste £1 kg for ready prepared

Very good. Can't tell difference between more branded flour and this pne

I used this flour in my breadmaker and the bread came out dense and flat.It works ok mixed with 50 percent wholemeal but I wouldn't buy again.